Michael A. Hartmann

The Family and Medical Leave Act of 1993

The Family and Medical Leave Act (FMLA) of 1993 was introduced to allow employees to take up to 12 weeks of leave a year to provide care to their families as well as themselves. To be eligible, the employee must have worked for the company for a minimum of a year and have worked at least 1,250 hours. Companies who have at least 50 employees within 75 miles of their location must adhere to FMLA regulations. A similar law, the Americans with Disabilities Act (ADA) is sometimes confused with the regulations of FMLA. It is important that companies know the differences of each law to ensure that they are abiding by the correct regulation. Although America provides FMLA, it is one of three countries that do not provide paid leave. America has fallen behind other countries around the world for providing time for employees to take care for their family matters.

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The Perception of American Identity

By Michael A. Hartmann

Whether you have recently moved to America or live out of the country, your perception of the culture in this country may be subject to what you have been exposed to. These sources may have come from photographs, movies, music, news, or tourist visiting your country. Unlike traditional countries in the Middle East, parts of Africa and Asia who have preserved customary culture for centuries, the United States seems to redefine its identity with the onset of each new decade. To countless foreigners, American fashion, music, and automobiles stereotype the identity of Americans as a whole. We can examine each decade from the 1950s until now and form a relationship between perceived American identity and fashion, musical and automotive trends in the United States.

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The Controversy of Marketing to Children

By Michael A. Hartmann

The success of corporations marketing food products to children has drawn criticism from various special interest groups. There is a growing controversy on the ethical implications involved. Many issues such as obesity, compulsive behavior and self identity crisis in children have been blamed on marketing targeted to children.

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Transitioning to a Global Marketing Mindset

By Michael A. Hartmann

The globalization of markets is one of the major forces impacting companies worldwide. As the world progresses toward global economic trade, companies seek opportunities to expand their presence around the world. Strategic Managers must gain knowledge of global marketing strategies in the event that their company elects to enter the global market. Marketers must also be prepared to educate themselves on the transition from domestic to global marketing to protect themselves from global companies abroad. A presentation on the fundamentals of global marketing management will be discussed.

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Managing Global Expansion

By Michael A. Hartmann

Global trade expansion has been the goal of societies since the beginning of the concept of trade. Over the years, trade around the world has been restricted by political barriers, inadequate industrial technology, transportation expenses and long intervals. There have been communication deficiencies and the deficiency of global management awareness.

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