Motivating employees is essential to retaining staff. Due to the high costs and time invested in training technical professionals, it is crucial that a company can inspire staff and develop a company culture that promotes a team environment. There are various motivational theories that can be used to guide companies in constructing a strategy to motivate their technical employees.

Whether you have recently moved to America or live out of the country, your perception of the culture in this country may be subject to what you have been exposed to.   These sources may have come from photographs, movies, music, news, or tourist visiting your country.  Unlike traditional countries in the Middle East, parts of Africa and Asia who have preserved customary culture for centuries, the United States seems to redefine its identity with the onset of each new decade.  To countless foreigners, American fashion, music, and automobiles stereotype the identity of Americans as a whole. We can examine each decade from the 1950s until now and form a relationship between perceived American identity and fashion, musical and automotive trends in the United States.