Global trade expansion has been the goal of societies since the beginning of the concept of trade. Over the years, trade around the world has been restricted by political barriers, inadequate industrial technology, transportation expenses and long intervals. There have been communication deficiencies and the deficiency of global management awareness.
The globalization of markets is one of the major forces impacting companies worldwide. As the world progresses toward global economic trade, companies seek opportunities to expand their presence around the world. Strategic Managers must gain knowledge of global marketing strategies in the event that their company elects to enter the global market. Marketers must also be prepared to educate themselves on the transition from domestic to global marketing to protect themselves from global companies abroad. A presentation on the fundamentals of global marketing management will be discussed.